Creativity is such a fundamental part of what it means to be human that we often take it for granted. Change is one of the defining characteristics of the human experience, and being able to adapt to it and think laterally when problems arise has shaped our history in both big and small ways. Innovations like flight, the internet, and homogenized milk were all expressions of creativity. It’s something we use daily, even if we’re not thinking about it: developing a sense of style, finding ways to automate your work, or even creating a unique Zoom background for your digital meetings are more everyday examples of how creativity influences our lives.

Floating has such an obvious effect on creativity, that it’s hard to find a float center that doesn’t celebrate it in some way, whether through float-inspired artwork on display, post-float journals for zen’d out floaters to express themselves in, or album releases of float-inspired music.